Brand Manager

Location Jakarta
Industry Sectors: Consumer Goods, Consumer Division
Job type: Permanent
Salary: Rp25.000.000
Contact name: Aliffia Zahara

Contact email: aliffia.zahara@selectheadhunter.co.id
Job ref: 79198
Published: about 2 months ago

Select Headhunter is looking for a creative, strong-minded Brand Manager for our client, consumer goods company in personal care focusing on organic baby skin care products, committed to providing safe, natural, and high-quality solutions for babies, toddlers, and mothers. Their products are renowned for their gentle formulations, free from harmful chemicals and artificial additives. With a focus on promoting health and well-being, the company is dedicated to nurturing the delicate skin of little ones while fostering sustainability and environmental consciousness. 

Job responsibilities:

  • Develop and execute comprehensive brand strategies to drive awareness, engagement, and sales growth for our organic baby skin care product line.

  • Conduct market research to identify consumer preferences, trends, and competitor activities to inform marketing strategies.

  • Collaborate with cross-functional teams including product development, sales, and marketing to ensure brand consistency and alignment with business objectives.

  • Manage brand budgets effectively, allocating resources to maximize ROI and achieve strategic goals.

  • Oversee the development of marketing materials, packaging, and promotional campaigns to effectively communicate the brand message and value proposition.

  • Build and maintain strong relationships with key stakeholders including retailers, distributors, and influencers to expand brand reach and distribution channels.

  • Analyze sales performance data and consumer feedback to evaluate the effectiveness of marketing initiatives and make data-driven recommendations for optimization.

  • Stay updated on industry developments, emerging trends, and regulatory requirements related to organic baby skin care products to inform brand positioning and product innovation.

Job Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or related field.

  • Proven experience in brand management, preferably within the baby care or skincare industry.

  • Strong strategic thinking and analytical skills with the ability to interpret data and market insights to drive decision-making.

  • Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams.

  • Creative mindset with a passion for developing innovative marketing campaigns and brand experiences.

  • Result-oriented with a track record of achieving sales targets and KPIs.

  • Knowledge of digital marketing platforms and techniques, including social media, content marketing, and influencer partnerships.

  • Fluency in both written and spoken English and Bahasa Indonesia.