Are you looking to make a significant impact in the world of trade marketing? We are seeking a talented Channel Marketing Manager to join our client’s dynamic team. This role offers an exciting opportunity to develop effective in-store marketing strategies that align with shopper and channel priorities, ultimately driving business objectives.
Job Responsibilities
Identify key shopper segments and define corresponding goals.
Craft strategies tailored to achieving goals across priority channels.
Design an optimal in-store marketing mix for each major channel.
Execute plans that align with shopper needs and channel targets.
Manage trade spending to maximize budget efficiency.
Contribute to the creation of strategic business plans for major clients.
Ensure trade marketing efforts are consistent with overall brand strategies.
Collaborate with marketing on the development of POSM (Point-of-Sale Materials).
Create persuasive selling narratives to support in-store campaigns.
Keep the sales team informed about upcoming trade marketing initiatives.
Join key sales presentations to offer expert trade marketing insights.
Evaluate the success of newly launched products in the market.
Job Requirements
Proven experience in trade marketing or a related field.
Strong understanding of shopper behavior and channel dynamics.
Excellent strategic thinking and planning skills.
Ability to manage budgets and allocate resources effectively.
Strong communication and interpersonal skills.
Experience in developing marketing materials and selling stories.
Ability to work collaboratively in a team environment.
Bachelor’s degree in Marketing, Business, or a related field is preferred.
If you are passionate about driving results through innovative marketing strategies and want to be part of a forward-thinking team, we encourage you to apply today! Your next career opportunity awaits.