Our client, a leading international fashion brand, is seeking a dynamic Country Brand Manager to spearhead their operations in Indonesia. This exciting opportunity offers the chance to shape brand strategy and drive market growth in one of Southeast Asia's most vibrant fashion markets, based in the heart of Jakarta.
Job Responsibilities
Develop and execute comprehensive brand strategies aligned with global brand guidelines
Lead integrated marketing campaigns across digital, traditional, and experiential channels
Manage P&L responsibility for the Indonesian market and drive revenue growth
Build and maintain strategic partnerships with key retailers, distributors, and stakeholders
Oversee product launches, seasonal campaigns, and brand activations
Monitor competitor activities and market trends to identify growth opportunities
Collaborate with regional teams to ensure consistent brand messaging and execution
Lead and develop a high-performing local marketing team
Analyze market data and consumer insights to optimize brand positioning
Manage annual marketing budgets and ensure cost-effective campaign delivery
Job Requirements
Bachelor's degree in Marketing, Business Administration, or related field
Minimum 7-10 years of brand management experience, preferably in fashion or lifestyle sectors
Proven track record in developing and executing successful brand strategies in Indonesia
Strong understanding of Indonesian consumer behavior and cultural nuances
Experience managing P&L and driving business growth in competitive markets
Excellent leadership skills with experience managing cross-functional teams
Fluency in English and Bahasa Indonesia, both written and verbal
Strong analytical skills with proficiency in market research and data interpretation
Experience with digital marketing platforms and social media strategy
Demonstrated ability to work effectively with international and regional stakeholders
Creative thinking with strong problem-solving capabilities
This is an exceptional opportunity to make your mark with a globally recognized fashion brand while enjoying the dynamic energy of Jakarta's fashion scene. If you're ready to take your career to the next level and drive meaningful impact in a role that combines strategic thinking with creative execution, we'd love to hear from you. Apply today to join a team that values innovation, excellence, and the power of great fashion to inspire.