Our client, a leading player in the FMCG sector, is seeking experienced Marketing Managers to drive brand growth and deliver strategic marketing initiatives. This is an excellent opportunity to take ownership of high-profile brands and make a meaningful impact on market performance.
Job Responsibilities
- Develop and implement integrated marketing strategies to deliver revenue and profitability targets
- Analyze market trends, consumer insights, and competitive landscape to identify growth opportunities
- Manage annual marketing budgets and ensure spend efficacy
- Maintain and strengthen brand equity across all channels and touchpoints
- Plan and execute go-to-market strategies for product launches, campaigns, and promotions
- Manage digital marketing efforts including website, social media, CRM, and PR activities
- Monitor campaign performance analytics and optimize for engagement and ROI
- Collaborate with sales, trade marketing, R&D, and production teams
- Support channel partners and distributors with marketing materials
- Drive product innovation as part of long-term strategic planning
- Liaise with external agencies including media, PR, and activation partners
Job Requirements
- Bachelor's degree in Marketing, Business Administration, or related field (Master's preferred)
- 7+ years of marketing experience, preferably in FMCG or food/dairy industry
- Proven track record in managing successful marketing campaigns and product launches
- Strong business acumen and P&L management experience
- Deep understanding of consumer behavior, market segmentation, and brand positioning
- Experience with digital marketing tools, analytics platforms, and CRM systems
- Excellent communication, project management, and leadership skills
- Strategic thinking with a consumer-centric and data-driven approach
If you're a results-driven marketing professional ready to lead brand growth in a dynamic environment, we'd love to hear from you. This role offers the opportunity to work with premium brands, collaborate with talented teams, and shape the future of market-leading products. Apply now through Select Headhunter to take the next step in your marketing career.