Select Headhunter is partnering with a leading FMCG client to recruit a Product Manager to lead brand and category growth in Indonesia. This role sits within the Marketing function and will own the end-to-end marketing strategy for the brand at country level, driving campaigns, product innovation and commercial performance while working closely with regional teams and cross-functional stakeholders.
Job Responsibilities
Define and execute brand positioning and long-term brand plans aligned to target consumer needs.
Plan, implement and evaluate ATL, BTL, digital and PR campaigns to drive brand awareness and demand.
Develop annual strategic plans and growth reports to meet brand and category objectives.
Monitor and analyse brand health, category performance, market share, pricing and product data; prepare management reports and actionable recommendations.
Manage A&P budgets, allocate ATL/BTL funds, and monitor campaign ROI in coordination with Finance and regional marketing.
Identify product development and portfolio expansion opportunities; partner with R&D, Supply Chain and Sales for successful product launches.
Use consumer and market insights to optimise marketing strategies and competitive positioning.
Collaborate with Sales, Trade Marketing, Digital and external agencies; ensure local execution is aligned with regional/global toolkits and campaigns.
Lead, coach and develop junior marketing staff (e.g., Brand Executive, Assistant Brand Manager).
Job Requirements
University degree in Business, Marketing or a related field; MBA is an advantage.
Minimum 8 years’ relevant experience, preferably in FMCG; experience managing sauce/condiment categories is a plus.
Proven track record leading major campaigns, new product launches and ATL brand awareness activities.
Experience in ecommerce marketing is desirable.
Strong communication and influencing skills across levels; multilingual ability (English and local language) preferred.
Analytical, action-oriented, self-motivated and disciplined with excellent interpersonal skills.
Willingness to travel overseas when required.
Basic knowledge of SAP is an advantage.
If you are a strategic marketing leader who thrives in a fast-paced FMCG environment and can translate consumer insights into commercial success, we’d love to hear from you. Apply now through Select Headhunter to take the next step in your career and help shape a leading brand in Indonesia.